Circuit Festival 2024 (Matinée Group)
15 years ago, a concept was created that would change the scene forever. In 2008, Matinée Group gave life to what would become an annual event in Barcelona of the best parties, promoters and international artists. For one week, the Catalan capital is the epicenter of the Circuit Festival, the most important LGTBIQ+ festival in the world, which brings together more than 80 nationalities to celebrate love and friendship, beyond gender and sexual identity, where attendees enjoy exclusive parties, clubbing, leisure and vacations.
To disseminate and publicize to the media the fifteenth anniversary of Circuit Festival, the most important LGTBIQ+ festival in the world, as well as its impact on the city of Barcelona and Catalonia and, in particular, of Waterpark Day, its main and most iconic party of the week. Apart from the central day of Waterpark Day at Illa Fantasia, the festival program included more than a dozen parties around the city of Barcelona with the participation of renowned international promoters and prestigious artists of the scene.
This is the third consecutive year that Intermedia Comunicació is in charge of this project and, with previous experiences, with the media focused on two aspects: on the one hand, the impact of tourism that brings together this festival in the city, both for its economic point and for the diversity. It is a meeting point for more than 60,000 people who come strictly for the festival, but also to discover and experience the gastronomic, cultural, touristic and commercial offerings that Barcelona has to offer, creating more than 1,500 direct and indirect jobs. The festival brings together more than 80 different nationalities, helping to boost the local and national economy.
On the other hand, media coverage focused on addressing the aspect of diversity in love and friendships, by showing the friendlier and happier side of the celebration on Waterpark Day, an event with great media expectation and high visual content, especially by televisions and photographers, and by pointing out that it was the 15th edition of the festival.
- Creation of a database with sections on society, economy and culture, as well as LGTBIQ+ specializations and TV and radio programs.
- Specifically for this 15th edition, management of the meeting of Manolo Soria, director of Matinée Group and Luca Farina, director of the Circuit Festival, with the mayor of the city of Barcelona, Jaume Collboni.
- Management of reports with televisions, radios and written and digital press with interviews with the spokesperson of the group, as well as with different merchants of the Gaixample, an area of LGTBIQ+ stores, of which many become collaborating entities with the Circuit Festival.
- Drafting, sending and follow-up of press releases to inform the media about Circuit activities, with special emphasis on Waterpark Day.
- Attention to the media for different events, especially for the Waterpark Day, where accreditations and press escort were also managed.
- Assistance of a team from Intermedia Comunicación at Illa Fantasia and coordination with the media.
- Follow-up of information published in relation to issues of importance to the organization, as well as follow-up of Circuit Festival publications, providing press clipping services.
"I Am Ready" Project - Nixi for Children
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